Rexona-It Wont Let You Down. - 1864 Words

INTRODUCTION My chosen product category is personal care product and the specific brand chosen within that category is Rexona deodorant which eliminates bad body odors. Rexona is a deodorant brand manufactured by Anglo Dutch Company, Unilever. It was developed in 1908 by an Australian pharmacist and his wife. Currently, Rexona has at least 8 lines of deodorant. Each line features a specific quality sought in deodorants. With Rexonas unique body-responsive technology, which releases extra protection as needed, it’s known that this deodorant ‘wont let you down’. Rexona is now one of the most preferred deodorants in the local market due to its effective and efficient marketing mix strategies. One of the major marketing mix†¦show more content†¦When the commentator was talking about the product, the excitement in the song was once again played on thus it brings out the felling of relief for the viewers. 2. Describe the details of media used by the ad campaign (4 marks). The ad campaign used by Rexona is a TV commercial advertisement which was first shown on our local television on April 2007. This particular advertisement had also been shown several times on our local television that is TV3. Most of the time, this advertisement was played repeatedly in between the popular Indonesian drama titled ‘Bawang Merah, Bawang Putih’ which is schedule to every Monday to Thursday from 2.30pm to 3.30pm. The advertisement also was seen on TV3 during the ‘That’s So Raven’ show on every Friday at 5.30pm showing on April 2007 and in between the ‘Lizzie Mc Quire’ show on every Saturday at 9.00pm starting May 2007. 3. Describe in detail the target audience of the ad campaign (2 marks). The ad campaign is designed to aim and target the active teenagers who always find ways and means to boost their self confidence and self esteem in pursuing their daily life activities. It is also targeted to teenagers with body odors problem to help them solves their misery. The aim is also on young and chicky teenage girls who loves to pampered and feel good of themselves. 4. Discuss why you believe the ad would appeal to the target audience (7 marks). The first reason is on the approach of theShow MoreRelatedPG Corparate10304 Words   |  42 Pagescurrent CEO of Pamp;G Company. He has a philosophy of focusing on lower-end products. Whereas, Mr. A.G. Lafley, who focus more on the innovation of a product. Mr. A.G. Lafley has originally retired but has return to the company ever since stepping down of Mr. Bob McDonald. The Pamp;G Company has geographical advantage. Their goods are served in over 14 countries with manufacturer operation over 19 countries. The Pamp;G Company is first started with targeted segment such as pet foods, cleaningRead MoreBrand Building Blocks96400 Words   |  386 Pagesadvantage not easily overcome — convincing customers that another brand has achieved quality superior to the Acura (even if true) will be hard Achieving parity in name awareness can be extremely expensive for a brand with an awareness liability Let us now turn to the five categories of assets that underlie brand equity As each is discussed, it will become clear that brand-equity assets require investment to create, and will dissipate over time unless maintained Brand Loyalty Brand loyalty

The Role of Greek Gods and Goddesses in Ancient Times Essay

The Role of Greek Gods and Goddesses in Ancient Times With all of the interesting aspects of the Odyssey, I am only going to touch on one of them. The gods and goddesses in the Odyssey of all of the deities mentioned I am only going to focus on a few. The first and most powerful of these is Zeus. Then we have Hermes, the messenger god. Last but not least of these would be Athena, the goddess of warriors. Zeus, Ruler of the gods. Zeus, father of gods and of men. His power was vast as the sky, mighty as the roll of thunder . . . (Lord 9). From this description of Zeus we could imagine a huge dominating person who had absolute control over everything. Zeus, was the father of gods, many of them were his children. Zeus was the god†¦show more content†¦The eagle was his bird, and his tree was the oak. Hermes, The messenger god. Hermes, son of Zeus and Maia, had a very popular stature. His mother Maia was the daughter of Atlas, who held the sky on his shoulders. To most of us he is the most familiar of all the gods. He appears more than any other god in the tales of Greek Mythology. He was graceful and swift. He had wings on his sandals, hat, and on his magical wand, the Caduceus. He is often referred to as the messenger god because he was Zeus personal messenger who, flies as fleet as though to do his bidding (Hamilton 34). It was he who escorted the dead down to their final resting places. He was the shrewdest and most cunning of all the gods. In fact he was reputedly the master thief. Legend has it that before he was a day old he had already started his career. Before the sunset on the day of his birth, he had stolen Apollos herds. Zeus was not happy with Hermes about this, and made him return Apollos herds to him. He did however win Apollos forgiveness by inventing for him, out of a tortoises shell, the lyre. It was sometimes said that he was the god of commerce and of the market, although how much truth there is in that is unknown. Pallas Athena, The goddess of warriors. Athena was the daughter of Zeus alone. She did not have a mother and she was Zeuss favorite. Zeus had a terrible headache one day, in his agony he bellowed out, and shook the earth below. Men and women at workShow MoreRelatedGreek Gods and Goddess875 Words   |  4 PagesThe Greek Gods: Ancient vs. Modern Views According to ancient Greek mythology the Greek gods and goddesses had at one time lived the savage, brutal and ugly life of humans. Eventually, however, they managed to rise above this ancient fierceness to become the nineteen elder gods and goddesses the Greeks knew as The Titans, who ruled the earth in a primordial era before the Olympian gods overthrew them. The ancient Greeks of the first millennium before the Christian era believedRead MoreWomen s Belief Of Human Bodies1360 Words   |  6 PagesIntroduction In ancient Greek societies, women were largely restricted due to the ancient Greek’s belief of human bodies. 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Ridoran Manufactoring free essay sample

They hold an ISO 9000 certification which is an organization that establishes and measures quality control. In order to meet or exceed the level of quality required under ISO standards, Riordan Manufacturing will need to have knowledgeable and skilled employees within their organization. To attract premier candidates for their company, the compensation plan that is designed will need to be fair, rewarding, and competitive. This paper will outline the compensation plan for Riordan Manufacturing and include an evaluation of current trends and predict future trends, internal and external equity, a wage management process and retirement plan, financial influence on the plan’s options, and discuss the methods in which the plan will be communicated to members of the organization. Key Objectives According to Martocchio (2009), â€Å"Compensation professionals promote effective compensation systems by meeting three important goals: internal consistency, market competitiveness, and recognition of individual contributions† (Martocchio, 2009, p. 9). It is essential that these objectives are met to retain employees and make them feel valued and appreciated; all while functioning within the organizational budget. As Riordan Manufacturing considers themselves to be a leader within their industry, they understand that listening to the voice of their employees and remaining flexible regarding the compensation benefits offered worth together in alignment with their company mission. As â€Å"compensation systems are changing† (Martocchio, 2009, p. 23), Riordan Manufacturing will do well o consider plans offered by their competitors so that they will remain an industry leader. Trends and Issues An evaluation of current trends and issues in the company’s total compensation shows the company meeting goals in certain areas, but needs to improve in other areas. Riordan Manufacturing wants and â€Å"will maintain an innovative and team oriented working environment. By assuring that our employees are well informed and properly supported, we will provide a climate focused on the long-term viability of our company. Our Future must be focused in achieving and maintaining reasonable profitability to assure that the financial and human capital is available for sustained growth† (University of Phoenix,  2013, p. 1). The company’s current trends such as the flexible benefits program, salary administration program, and the CRM system is used to help meet the organizations vision and goals, and keep the employees interested and motivated. However, technology changes each day and in today’s business world it is important to keep the company’s IT system updated to meet the demands of the customers, and the day-to-day operations. Riordan has a system to track historical sales. In the past, most sales data was recorded using paper and pencil. In the last few years, the firm has managed the information electronically† (University of Phoenix,  2013, p. 1). In the future it is best the company does an update to improve the communication between the different sites, employ ees, monitor inventory, customer demands, and sales. The company should prepare to make some changes in its current infrastructure to sustain profitability and growth within the company. Internal and External equity Internal equity is based on the employees values and fairness, the values, and fairness of the pay relationships within the organization. The pay relationship within the organization has an affect on three compensation objectives. They affect the employee’s decisions to stay with the organization, to become more flexible by investing in additional training, or to seek greater responsibility (Milkovich, 2008, p. 64). The external equity is based on how the employee sees the companys pay structure and compensation system. What the employer pays, relative to what other employers will pay for the same type of work. The Riordan Manufacturing Company works toward a fair base system, attracting, and maintaining good workers when considering internal and external equity. Implementing job analysis, employee evaluations, work structure, pay ranges, and pay grades are ways the company endorse internal equity. Marketing surveys, supplying a competitive pay system, and salary surveys are used to implement external equity. This will allow the company to manage and implement a compensation structure that will add value and continue to make the organization successful. Wage Management and Rationale Riordan Manufacturing’s salary administration program was created â€Å"to achieve consistent pay practices, comply with federal and state laws, mirror our commitment to Equal Employment Opportunity, and offer competitive salaries within our labor market† (University of Phoenix,  2004,  p. 11). Employee compensation is based on several factors including but not limited to job analysis, evaluations, the duties and responsibilities of the job, and salary survey data on pay practices of other organizations in the same labor market to ensure Riordan’s compensation plan remains competitive (University of Phoenix,  2004). Merit-based pay adjustments may be offered for excellent employee performance. Riordan manufacturing’s salary administration program is review periodically and reconstructed when necessary (University of Phoenix,  2004). A retirement plan and how participation will be driven Riordan Manufacturing wants to make sure their employees participate in the company’s retirement plan. We will offer 401(k), Pension Plan and Profit Sharing plan. We feel that the futures of our employees are important. The way the Riordan will drive participation is by communicating clearing, emphasizing the benefits of plan participation, and to be creative. Communication is very important, using poorly or confusing materials do little to encourage plan participation. Some points to remember when communicating the plan information is to use examples that employees can relate to, keep communication brief and, use graphics like charts. Also making sure that we highlight key points will drive participation. Being creative is always a great way to encourage employees. An example would be to hold contest to promote participation. How will it be communicated? Want to promote retirement plan participation, so we want to make sure that the plan is communicated the best way possible. Since everyone works at different shits there will be different times that are available for the employees to sign up for. The discussion of the retirement plan will be in a classroom setting with a representative to explain the retirement plans that Riordan Manufacturing will offer. In these classes there will be handouts with information explaining the plan in detail and also a shorter version that will highlight the key points of the plan. In this setting this will promote participation because someone will be there to help with any questions that the employees may have and also help with the initial sign-up of the plans offered. Conclusion: Riordan Manufacturing’s goal is to maintain an innovative and team oriented working environment. By assuring that all employees are well informed and properly supported. Riordan Manufacturing considers themselves to be a leader within their industry, they understand that listening to the voice of their employees and remaining flexible regarding the compensation benefits offered worth together in alignment with their company mission. The company meets goals in certain areas, but needs to improve in other areas, and the current trends of the company such as the flexible benefits program, salary administration program, and the CRM system is used to help meet the organizations vision and goals, and keep the employees interested and motivated. However; the company should prepare to make some changes in its current infrastructure to sustain profitability and growth. In Riordan Manufacturing; the Employee’s compensation is based on several factors including but not limited to job analysis, evaluations, the duties and responsibilities of the job, as well as the salary survey data on pay practices of other organizations in the same labor market, to ensure Riordan’s compensation plan remains competitive. References Martocchio, J. J. (2009).